About Us


Our Mission

Outfituation answers the question asked incessantly by stylishly mission-minded women everywhere…“What am I going to wear?”  We realize that you often shop for specific occasions and situations, so we set out to assist! We provide outfit ideas and outfit inspiration for where you’re going and what you’re doing.  We search the internet’s endlessness to discover head to toe, must-have pieces, and create ideal outfits that are fabulously pretty and perfectly appropriate, in every situation.  We seek to provide the loveliness, confidence and comfort that a great outfit brings, with a dose of whimsy and a heap of inspiration!

          Where are you going?                       What are you doing?               What are you going to wear? outfituation-about-us-page-outfits

Laurie Smith, Founder & Creative Director

Laurie was inspired to create Outfituation while searching online for outfits to wear for an upcoming vacation.  After countless hours of web searching, she longed to shop for outfits the way she was organizing them in her head – by where she was going and what she was going to do!  And thus, Outfituation was born.  She’s always loved a great outfit.

Contact Us

Your thoughts are highly valued and very much encouraged and we love hearing from you!  Please feel free to contact us at any time.